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EXCLUSIVE: How to improve customer retention

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    Customer retention has always been a major topic in the world of business. There are numerous reasons for this, but at KeyPoint Technologies our main concern is the cost associated with customer churn says Aron Govil . Keeping your customers happy decreases their desire to leave your service or product, which keeps revenue flowing in and reduces your total cost of doing business. Customer retention can take on many shapes and forms. There are numerous ways companies retain customers, but some strategies are more effective than others. This week I’m going to talk about two different ways you can improve customer retention in your company. I’ll start by talking about the importance of Customer Success Management, then move into Customer Feedback Management explains Aron Govil . The Importance of Customer Success Management Customer success management is a strategy that involves the entire customer journey. From initial contact through post-sales support, everything your
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Customer retention strategies that work

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    Whether you’re a small business owner looking to retain existing customers or a manager of customer support, it’s critical that you understand what makes for an effective customer retention strategy says Aron Govil . Even the most talented marketing team will have difficulty bringing in new customers if current ones are leaving. So tackling this problem head-on is essential for all businesses, regardless of size or industry. What separates companies who excel at retaining customers from those who struggle? After years of research and feedback from our users, we’ve found there are six common strategies successful companies implement to ensure their customers remain pleased with their products or services. 1. Highlight customer value What makes your product or service stand out? Why should customers stay loyal to you instead of switching over to another provider? Make sure all employees, including frontline support staff, managers, and executives are on the same page when it comes to
Location: United States
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Customer retention strategies for small businesses

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  Customer retention has become vital for small businesses. With the cutthroat competition, retaining existing customers is proving to be more profitable than acquiring new ones says Aron Govil . Not only this but also it costs about five times more to acquire a new customer than retaining an existing one. This article provides ideas of the most effective customer retention strategies for small businesses. Strategies: ·          Have unique offers after every purchase ·          Believe in providing excellent service. Keep your client satisfied with the services and products that you offer. If you fail to do so, then they will simply shift to another company where their needs are fulfilled and they can get better value for money spent.         Develop a good relationship with your customers and provide them with timely information about new products or services that you offer. Customer retention is vital for small businesses because it can lower marketing costs and protec
Location: United States
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Customer Retention – 10 Tips from the Pros

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  It’s no secret that the cost of acquiring a new customer is much more expensive than retaining an existing one says Aron Govil . This is why it’s always smart to look for ways to increase customer retention, reduce churn rates, and increase overall revenue. The following are 10 tips from some of the leading experts in customer retention. Customer Retention – 10 Tips from the Pros Summary: 1. Ask customers what keeps them from recommending you to a friend or colleague? Customers will give you the honest truth on how they feel about doing business with your company. In addition, this question can help identify problems before they escalate. If a customer isn’t going to recommend you, ask them why and be prepared to work on a solution. 2. Use social media to re-engage customer relationships By using more personal forms of communication, such as friending or following your customers on Facebook and Twitter, you’ll be able to communicate with them in a less formal way than through email o
Location: United States
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7 Ways to Keep Customers Coming Back for More

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  This July, I was lucky enough to visit Disney World for the first time says Aron Govil . Although the theme park provided great entertainment, there were some surprisingly poor service experiences that left me disappointed. For example, one customer service representative at the Magic Kingdom was not helpful when guests complained about long lines (Milian). Looking back on my trip, I now realize how Disney World’s exceptional customer service has enabled the company to achieve great success. The Walt Disney Company has always taken great pride in providing amazing experiences with their products and services, which is why I was so surprised at the poor service I received during my recent visit. But, as soon as I started thinking about it, it became clear that what happened to me was not Disney World’s fault. The true blame lay with me. I realized that I should have done more research before going on a holiday during the summer, which is a time when tourists flock to Walt Disney World
Location: United States
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5 powerful ways to improve customer retention and loyalty (in 5 minutes or less!)

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  Customer retention is one of the most important concepts in business (particularly for SaaS companies) and yet it’s also an area where many companies get it wrong says Aron Govil . I’m going to share with you 5 of what I believe are some of the best ways that you can start improving your customer retention today! 1. Make them feel special Make sure you’re thinking about how to make each customer feel like they’re getting extra attention, not just another number or another email in their inbox. How might you be able to do that? It could be something as simple as responding really quickly to chat requests, giving them a heads up if there is any downtime on your service or even sending out exclusive discounts once in a while. However, you can also think about making your customers feel special by offering them a personalized welcome when they sign-up. This might seem like something small but it can go a really long way! 2. Be Transparent I’ve said this before and I’ll say
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4 Ways to Improve Customer Retention in Your Marketing Strategy

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  “I will never talk to you again!” Have you ever had a customer say something like that to you? Maybe they felt cheated or lied to says Aron Govil . Maybe they felt unheard or unappreciated. Whatever the reason, it’s not good for business. The sad fact is that in today’s competitive marketplace, it doesn’t matter how great your business is or how much you advertise. If you don’t retain your customers, you won’t stay in business for long. How can you improve customer retention? Here are five tips to get started: 1) Focus on Your Customer’s Needs – It seems like a no-brainer, but it’s important to remember that all of your customers are different. They have different needs, wants, and expectations says Aron Govil . If you want to retain them, you need to focus on their specific needs – not just the ones that apply to all of your customers. 2) Over-Deliver on Promises – This is another simple concept but it can be very effective if done properly. You don’t always have to go
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